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What’s in a name? Title changes for two senior British Army leaders

Two key figures in the British Army are taking on new titles to better reflect the work they are already doing at the top of the organisation.

As part of an ongoing review of the Army's operating model by Chief of the General Staff, General Mark Carleton-Smith, there are going to be two key title changes to the hierarchy, to further improve the efficiency of the Army in line with Defence.

The title of Assistant Chief of the General Staff (ACGS) will incorporate the newly created position of Army Chief of Staff and is responsible for directing and delivering the Army’s input into Defence planning. Current Director Strategy Major General James Swift will become ACGS and the title Director Strategy will disappear.

Current ACGS Major General Rupert Jones, will assume the new title of Director Engagement and Communications (D E&C) and will continue to deliver the British Army’s communications, both internally, across Defence, across Government, and to the UK public and international partners.

The title of D E&C will better reflect the work already being undertaken by Major General Jones, who is also the Army spokesperson. Major General Jones said: “It is important that the titles of our senior leadership posts reflect their roles and responsibilities. These changes reflect important refinements to how the Army is operating.”

The changes come into effect on 3 Sept 2018.